Design strategy and transformation leader making complex technical and organisational systems easier to understand and change. Combines service and systems design, research and technical depth to reframe problems, align leaders and turn ideas into deliverable change. Experience spans R&D, two decades of consultancy and contracting, scientific product strategy and global digital products.

Professional experience

UX Design Lead

Brambles Apr 2024 to date

Led 8-10 designers across customer and enterprise products in a global circular supply-chain business.
Reframed pallet-to-load association across warehouse operations, tracking data and platform constraints; prototypes informed a flexible multi-channel framework.
Reorganised Supply Chain Illumination around immediate asset visibility, enabling CHEP Pool Visibility and supporting three retail-account wins.
Co-led research-grounded AI product development; delivered working prototypes in days, not weeks.

Head of Product Design

Eagle Genomics Feb 2022 to Mar 2024

Built the product-design operating model; led designers and data-science prototypers; embedded design in discovery and definition.
Designed guided microbiome-analysis journeys for biologists without statistical expertise.
Aligned leaders on multilayer-hypergraph product direction; delivered journeys and a working front end for networks of thousands of microbes.

Service Designer

Office for National Statistics Aug 2020 to Jan 2022

Reset a contested remit and co-led service design for Census 2021 Outputs and Dissemination.
Defined audiences, journeys, measures and service architecture; led 30 cross-disciplinary workshops.
Shaped Census Maps, custom datasets, area profiles, APIs and 331 local stories; around 30 million interactions and Royal Statistical Society commendation.

Senior UX Analyst

Boston Consulting Group Sep 2018 to Aug 2020

Prevented a proposed $500k ServiceNow investment by exposing integration and dependency-visibility failures.
Research shaped BCG's Zoom and Miro rollout and five-year workplace strategy across 100+ offices in 50 countries.

Selected earlier engagements

UX Consultant

Capgemini Sep 2015 to Sep 2018

Defined HMRC's cryptographically verifiable evidence-retrieval service across legal, fraud, security and technical requirements; launched within the Customs Declaration Service.
Modelled VOA's Check, Challenge, Appeal service across public journeys, automated valuation and case management for 1.9 million property assessments.
Rapid prototyping set a safe launch scope and met the statutory deadline.

UX Consultant

O2/Telefonica UK May 2011 to Mar 2014

Principal information architect for My O2; prototype aligned delivery teams in the UK, India and Canada.
Shaped O2 Refresh and its package calculator linking device costs with monthly payments.
Outcomes: 1m+ users in week one, fewer calls, multi-million-pound savings and 90% first-month uptake.

Senior Information Architect

Rufus Leonard Aug 2007 to May 2010

Co-designed British Gas's first iPhone meter-reading app; 100k+ downloads and 18k readings in one month.
Delivered UX and information architecture for DFID's £2.5m web transformation; visitors up 15%; two industry awards.

Senior User Experience Analyst

Tideway Systems Jul 2005 to Apr 2007

Led research and interaction design for enterprise infrastructure-discovery platform Tideway Foundation.
Created 15+ personas; reframed the product around policies, exceptions and meaningful change.
Connected research to requirements, architecture and prototypes, making decisions traceable.

Engineering foundation

Software Architect

IMP and Sun Microsystems Jun 1994 to Jun 2004

Defined systems-management strategy for Sun's first blade-server platform; led management-agent and UX design.
Eight granted US patents in resilient, model-driven and remote systems management; represented Sun in an external standards group.